Synergy House Furniture Sdn Bhd established in 1990. In the early years of business, the company were involved in the manufacturing of small wooden furniture and wooden toys such as rocking horses and carrom boards.
Year 1999 is when expansion for export markets were made.
In 2004, as the initial step of the transformation initiative, the company focusing on the design, development and sale of home furniture. Equipped with dedicated in-house design and development team, the company is capable of constantly launching new product design to respond to ever-changing global market trend. Manufacturing works were also outsourced as the company focuses on building and strengthening relationships with third party manufacturers.
Additionally, the company further expanded export markets to more countries for expand the market reach for the sale of home furniture. In 2005, the company expanded the range of bedroom furniture to include bedroom furniture specifically designed for children such as bunk beds and study desks. The furniture was labelled under third party brand names.
After accumulating the relevant experience in designing bedroom furniture for children for third party brand names, the company launched own brand of bedroom furniture for children, namely TOMATO Kidz, in 2012.
Further, between 2019 and 2020, the company established online stores, TOMATO Kidz, TOMATO Home and Synergy House Furniture on third party e-commerce platforms namely Lazada and Shopee to market and sell the products directly to end-consumers in Malaysia.
Business expansion were also made to include B2C sales to USA, selling products under third party brand names through e-commerce platform.